Press and Media
Empanada Guy In The News
WRAT 95.9FM - April 18, 2018
Empanada Guy appears live On WRAT 95.9FM to discuss the Fifth Annual International Food Truck and Craft Beer Festival at Six Flags Great Adventure.
Feria de Negocios Hispanos: Central New Jersey - December 17, 2017
When it comes to business banking Latinos are really afraid, I know this Latino Spirit is. Here we have how Empanada Guy - my boy Carlos Serrano and his wife Gigi are doing it and continue to do it. He spoke to Linda Estrada Page fom BCB Bank told them, "I want to work and employ people," they listened and a few restaurants later here we are.
Business News Daily - October 23, 2017
This New Jersey food truck company serves up fresh empanadas and tamales throughout the state. Empanada Guy maintains a fleet of eight trucks, with a ninth on the way. True to the empanadas history as a versatile food, there's a wide variety of fillings available, from beef and chicken to pulled pork and even lobster.
NorthJersey.com - September 13, 2017
A popular South Jersey food truck that sells Empanadas - the Spanish to-go meal in a pastry puff - is looking to come to Bergen County with a permanent food truck in Garfield.
The Dr. Nilda Foresight Strategies Show - June 10, 2017
The Empanada Guy has created more than just a business but he developed a system for making a complicated product in a timely manner with high-quality taste creating a state-of-the-art food truck that specializes in empanadas. His tenacity and determination have resulted in an empanada frenzy. But beyond that, he has developed a business model that positions him to consult and coach others who wish to achieve this kind of insurmountable success.
1450AM Talk Radio: The Voice of Central New Jersey - June 10, 2017
The Empanada Guy speaks with Bert Baron about the Hispanic Business Expo.
Freehold Dodge - September 1, 2016
Empanada Guy started out as a wholesale business and, over the years and growing popularity, it became an entire fleet of food trucks. Empanada Guy offers a variety of dishes that you can enjoy, like sandwiches, platters and sides; but with a name like Empanada Guy, you may want to go with their specialty. These food trucks utilize fresh ingredients in their signature empanadas like the lobster empanada, the pulled pork empanada or the sweet apple cinnamon empanada.
Asbury Park Press - April 28, 2016
If you have ever been to a New Jersey food truck festival, chances are you have spotted the gleaming red trucks of the Empanada Guy. They are hard to miss - big and shiny, with flames across the bottom and the likeness of Carlos Serrano smiling down at customers, many of whom will happily wait an hour for a taste of his signature empanadas.
Shore News Network - February 25, 2016
After his business was rejected by the Toms River township council last March, Carlos Serrano, the "Empanada Guy" has received a warm welcome from nearby Brick Township.
94.3 The Point - January 15, 2016
One of my favorite food trucks is about to make a permanent home at the Jersey Shore! The Empanada Guy will set up shop in the lot of the Ocean Ice Palace at 197 Chambersbridge Rd. in Brick. Carlos Serrano, aka The Empanada Guy, has appeared on Food Network's 'Beat Bobby Flay', and has now expanded his delicious empire with a fleet of 7 trucks here in Jersey, all churning out delicious and crispy pockets of joy.
Vending Trucks, Inc. - June 2, 2015
A chat with Carlos Serrano of Empanada Guy Food Trucks folks! Vending Trucks, Inc. had the pleasure of manufacturing Carlos' 5th truck this year and we were able to interview him when he came to pick it up.
NBC News - April 8, 2015
What could be better than a day to celebrate empanadas? Wednesday, April 8th is National Empanada Day, and whether you call them empanadas, empanadillas, pastelitos or pastelillos - the names vary a bit in different Caribbean and Latin American countries - these pastries have crossed cultural boundaries and are increasingly popular in the U.S.
MyCentralJersey - March 30, 2015
Carlos Serrano says it's all about free enterprise. Serrano, aka "The Empanada Guy," sells empanadas, pastries stuffed with chicken, beef, cheese or fish, from his bright red food trucks, emblazoned with The Empanada Guy logo. He has a restaurant in Freehold, but Serrano is best known for the trucks, found in Morris Plains, Old Bridge and Woodbridge, and at food truck festivals throughout the area.
Toms River Patch - February 11, 2015
Carlos Serrano says he's living the American Dream. "I was bankrupt five years ago," Serrano, better known as the "Empanada Guy," says. "I put everything into the business." And his hard work, he says, is what has made his business -- selling empanadas from a truck -- successful.
Affordable Content - October 29, 2014
New Jersey native Carlos Serrano, known as "Empanada Guy," is a hero. And I'm not just saying that because he was a winning contestant on Lifetime's "Supermarket Superheroes." Empanada Guy (EG) is a content-creating hero. The restaurant owner and food truck operator is everywhere. I really mean everywhere. He has a Facebook page, Twitter handle, website and YouTube series appropriately named "Food Truck Heroes."
USA TODAY Hispanic Living - September 8, 2014
Food trucks are now an estimated $1 billion industry in the U.S., with almost one in four vendors specializing in Latino cuisine. In honor of National Hispanic Heritage Month, we rounded up three Latino-owned and operated mobile vendors who share why their passion for what they do keeps them on the road.
Latin Post - August 28, 2014
On Thursday, Carlos Serrano, also known as the Empanada Guy, will get a chance to show what he's made of on an episode of Food Network's "Beat Bobby Flay." "It was just an amazing experience just to be next to Bobby Flay," Serrano told NJ.com. "I was always in the moment. I was having a good time and enjoyed just being there."
PanamericanWorld - August 28, 2014
"People love empanadas, but nobody wants to make them," said Empanada Guy Carlos Serrano in a YouTube video explaining how he perfected the food he learned to love from his Puerto Rican grandmother and transformed into a franchise through the use of "Mercedes (like the luxury car) level quality ingredients," like lobster and fresh spices. Serrano has been invited to participate in the Food Network show "Beat Bobby Flay," which will air Thursday.
NBC News - August 27, 2014
"We've been very blessed with the business I've built," said Serrano to NBC News. His dream is to sell empanadas nationwide, and while he told NJ.com he initially shied away from appearing in the Food Network, he decided the exposure might help his dreams of going national.
NJ.com - August 27, 2014
"The audience was so supportive of me, I was so happy," he said. "It says a lot about what I've been doing for the last six years on social media, even my competitor knew who I was so that was pretty cool."
NJ.com - March 10, 2014
In this episode of Pete Goes to Eat, host Pete Genovese chats with the "Empanada Guy" himself, Carlos Serrano, at his mobile food truck.
Jersey Bites - February 18, 2014
"I've always had a passion for cooking. But eleven years ago I brought empanadas to work to share with my boss, and that's when I had my a-ha moment. My boss mentioned how we need empanadas in the suburbs and that's when it hit me, I can be the one to bring it to all cultures."